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"Neuromarketing" Training at AOSB

July 30, 2021

"Neuromarketing" Training at AOSB

 

Within the scope of the AOSB Academy, AOSB Regional Directorate organized the "Neuromarketing" training was given online.

The training given by Trainer Dr. Sadık Vural; "How do consumers make purchasing decisions, Which part of our brain is more affected by advertisements, Neuro marketing application techniques and application examples, Why a successful sales technique is not successful for all customers, What is the PRISM model? How to use it as customer-specific sales techniques, What are the stages of Neuro sales compatible with our brain".

 

Trainer Sadık Vural explained that "Matte packages with healthy ingredients do not trigger the region of the brain known as the anterior cingulate cortex as much as brightly colored packages with a picture of chips on it" and answered the questions of the participants after his presentation, in which he discussed all the details that the anterior cingulate cortex is the part of the brain related to feelings of guilt.

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